Heineken presents JUICE DJ Quest 2008

Heineken presents JUICE DJ Quest is back and on the lookout once again for new blood in the world of turntablism. Last year’s event saw the crowning of DJ Nikki as Heineken’s first female champion, who won over Heineken music fans and music industry insiders despite heavy competition from a wide range of dance music disciplines. Though DJ Nikki went on to the regional finals, she lost the coveted title to the tirelessly inventive cut ‘n paste technique of Hong Kong’s DJ Forest.

This year’s competition to make the finals is going to be fiercer than ever and the five finalists who make it through the closed-door semi-finals will really have to bring it to win. The panel of judges includes the Editorial Director of JUICE magazine, Muna Noor, Joey G and representatives from Heineken and Zouk, all scoring participants on their originality and creativity in both structuring and performing a 30-minute set and making the most innovative and effective use of the unique features of the Pioneer equipment they will be performing on. But above all, they will be scored on their showmanship and the all-important ability to communicate to a crowd. The ultimate prize the competitors will be jostling for is the chance to move forward to the Regional Finals of Heineken presents JUICE DJ Quest in KL in December, where the newly crowned Malaysian Champion will go head-to-head with the DJ Quest best from Indonesia and Singapore. In the meantime, music lovers can look forward to a wild mix of music styles that may include anything from electro-rock to chilled Ibiza downtempo and, with talents through the roof, this will make for an unbelievable evening of fresh sounds and unstoppable beats to bring the crowd to new heights of electronic euphoria! Get your free invites by registering at www.juicedjquest.com.my.

Text Maybritt Rasmussen